Analytics & Product StatusBird PositionBird Sensa Wellness Investing Contact

Analytics & Digital Product

Experience, education & skills

How I Work

I build measurement systems and the products on top of them. That means deciding what gets measured, how it is scored, and what the person on the other end sees, then owning the build until it ships.

Across three companies the pattern is the same: an uptime monitor that reads each service against how it normally behaves, an AI visibility score that reads engine answers for mentions and sources, and a wellness score that reads each test result against the user's own history. The analytical training comes from Carnegie Mellon, the instinct for the story behind the numbers from Columbia.

I write the technical specs the build runs on, set pricing and positioning from competitive analysis, and run the brand and content programme myself.

  • MS, Business AnalyticsCarnegie Mellon University, Tepper School of Business (Aug 2023 – May 2025). Capstone spanning data engineering, predictive modelling, and business strategy.
  • MS, Data JournalismColumbia University, Graduate School of Journalism (Jul 2021 – May 2022)
  • BS, NeuroscienceWheaton College, Norton, MA (2017 – 2021)
  • Executive Certificate, Digital BusinessMIT Sloan School of Management (completed May 2026)
  • Advanced Certificate for Executives, AI & Digital BusinessMIT Sloan School of Management (Jan 2026 – Aug 2026, in progress)
  • Certificate, Artificial IntelligenceColumbia Engineering (Mar 2025 – Aug 2026, in progress)

Experience

Founder and Chief Executive

StatusBird LLC · 2024 – present

  • Founded and shipped a service that watches the outside services a storefront runs on, measures each one against how it normally behaves, and alerts merchants in real time when something starts to fail.
  • Own the build end to end: how often each service is checked, how uptime and incident history is stored, when an alert fires and who it goes to, and what the customer sees.
  • Compared the Shopify uptime monitoring tools feature by feature and set positioning and pricing from where they fall short.
  • Built and launched the brand and public presence, including the visual identity and the social and content programme.
  • Expanded the e-commerce software suite by developing and launching ShopBird alongside PositionBird.
  • Established a structured internship programme in partnership with The Intern Group; serve as an ambassador and panelist for the organisation.

Chief Marketing Officer and Head of Digital Products

Sensa Wellness · 2025 – present

  • Lead digital product for a patented at-home saliva test that measures inflammation through CRP, covering the mobile app, the path from a test reading to the score a user sees, the website, and the UX.
  • Designed and shipped the relative wellness score, which reads each result against the user's own recent results rather than one fixed cutoff, and built it into the Flutter and Dart app.
  • Built the system for measuring answer engine visibility: a fixed set of questions run against Claude and Gemini, recording whether Sensa was cited and which competitors were, then turned the gaps into specific site changes.
  • Own marketing strategy and content across Instagram and LinkedIn, with responsibility for launch planning.
  • Manage intern projects and oversee a researcher on the citation-tracking workstream.

Founder

PositionBird.io · 2026 – present

  • Shipped a Shopify app that asks ChatGPT, Perplexity, Gemini, Claude, and Google the questions a merchant's customers would ask, reads each answer for mentions of the store and the sources behind them, tracks visibility over time, and suggests the content fixes that close the gap.
  • Write the specs the build runs on, covering what gets stored, what runs on a schedule, how visibility is scored, and what the app shows.
  • Set pricing and positioning for a category that did not exist eighteen months ago, and built the proof and drop-alert features that carry the value proposition.

Data Journalist and Analyst

Independent · 2021 – 2023 · New York, NY and London, UK

  • Reported and published data-driven health, technology, and international development stories for WebMD, U.S. News & World Report, HealthDay, HowStuffWorks, and the United Nations' Africa Renewal magazine.
  • Sourced, cleaned, and analysed public datasets in Python and R, including CDC public health data, doing the statistical work and building the charts that carried the findings.

Skills

Languages & tools

Python (pandas, scikit-learn, PyTorch), R, SQL, Flutter and Dart, Git, REST APIs, Shopify app development, LLM and MCP tooling.

Analytics

Statistical inference and hypothesis testing, regression and classification, time-series forecasting, experimental design and A/B testing, feature engineering, model evaluation and cross-validation, ETL and pipeline design, dashboarding and visualisation.

Machine learning

Gradient boosting (XGBoost), transformer models and domain-adapted language models, convolutional networks and computer vision, generative models for synthetic data, fairness-aware pipelines on clinical data.

Commercial

Product strategy and roadmapping, pricing, competitive analysis, search and answer engine optimisation, brand and content strategy, technical specification writing, stakeholder communication.

Analytics Projects

CMU Capstone 2025: Integrated Analytics Project

Semester-long project combining data engineering, predictive modelling, and business strategy, including dashboards and rigorous statistical and ML analyses.

View on GitHub

Stock Analysis & Prediction Models

Notebooks exploring market trends, price forecasting, technical indicators, time-series models, feature engineering, and backtesting strategies.

View on GitHub

Diabetes Prediction Analysis

Classification modelling using logistic regression, decision trees, and ensemble methods to predict diabetes outcomes, with a focus on data cleaning and feature selection.

View on GitHub

Real Estate Valuation & Seed Germination Data

Statistical modelling and exploratory analysis of property valuations and biological growth under varying conditions, using regression techniques and visualisation.

View on GitHub

CDC Health Data & UX Improvement Experiments

Large-scale public health dataset analysis with morbidity and mortality trend visualisation, plus user-experience testing for dashboard accessibility.

View on GitHub

AI Blog Text Generator

Content generation tool automating blog creation with customisable parameters for tone, topic, and length.

View on GitHub

Leadership & Volunteering

MIT Club of Boston

Marketing and Event Leader · May 2025 – Mar 2026Directed marketing campaigns and event planning for the BioSummit and the MITCOB Gala, and coordinated promotional communications and stakeholder outreach across the organisation.

Junior League of London and New York

Communications Committee · Jan 2026 – presentDesigned promotional posters and visual layouts for the London Step-tember challenge, and distributed books in Upper Manhattan for the Literacy Treat Exchange project.

The Intern Group

Ambassador & PanelistEstablished StatusBird's structured internship programme in partnership with The Intern Group and serve as an ambassador and panelist for the organisation.

Off the clock: distance running (currently training for a half marathon), pre-Prohibition cocktail history, and international travel.