Chief Marketing Officer & Head of Digital Products
Sensa Wellness makes a patented at-home saliva test that measures inflammation through CRP. Since 2025 I have led its digital product: the mobile app, the path from a raw test reading to the score a user sees, the website, and the UX, alongside the company's marketing.
The centrepiece is the relative wellness score. Instead of judging every result against one fixed cutoff, it reads each result against the user's own recent history, so the number reflects change in that person rather than distance from a population average. I designed the method and built it into the Flutter and Dart app.
Visit sensawellness.orgProduct lead for the Flutter and Dart app, from the camera scan of the test to the score on screen. Designed and shipped the relative wellness score that anchors the experience.
Built the system that runs a fixed set of questions against Claude and Gemini, records whether Sensa is cited, which competitors are, and what sources they draw on, then turns the gaps into specific site changes.
Own marketing strategy and content across Instagram and LinkedIn, and carry responsibility for launch planning across the app stores and the website.
Manage intern project work and oversee a researcher on the citation-tracking workstream; scope the projects and implement the resulting changes.
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." — Aristotle