Sydney Murphy
I build measurement systems, and the products on top of them.
Technical founder · Analytics & digital product leader · Arizona
Sydney Murphy
Technical founder · Analytics & digital product leader · Arizona
I'm a quantitative analyst and technical founder. I hold a Master of Science in Business Analytics from Carnegie Mellon's Tepper School of Business, with a Columbia Master's in data journalism behind it.
I've shipped two SaaS products: StatusBird, which watches the outside services an online store depends on and warns merchants when they start failing, and PositionBird, which measures how AI answer engines find and cite a merchant's content. I currently lead digital product at Sensa Wellness, a patented at-home diagnostics company, including the method behind its wellness score.
I work in Python, R, and SQL across predictive modelling, forecasting, and experiment design, and in Flutter and Dart on mobile.
Founder & Chief Executive · 2024 – presentUptime monitoring and real-time alerts for the payment, shipping, and app integrations an e-commerce store runs on. Live on statusbird.io and the Shopify App Store.
About StatusBirdFounder · 2026 – presentA Shopify app that asks ChatGPT, Perplexity, Gemini, Claude, and Google the questions a merchant's customers would ask, scores visibility over time, and suggests the fixes that close the gap.
About PositionBirdCMO & Head of Digital Products · 2025 – presentDigital product lead for a patented at-home saliva test that measures inflammation. I designed the relative wellness score and built it into the Flutter app.
About my work at SensaFour products, one question each, for every e-commerce brand: are you up, are you found, are you chosen, and what is it worth.
Monitors your storefront and the services it depends on, and alerts you the moment something goes down.
Learn more Are you found?Measures whether AI answer engines mention and cite your store when shoppers ask what to buy.
Learn more Are you chosen?Sends AI shopping for what you sell and verifies who gets recommended, with your real price and stock.
Visit What is it worth?Puts a dollar figure on every finding: AI-referred revenue by engine, the cost of each incident, and revenue at risk from misquoted products.
VisitBefore founding companies I reported data-driven health, technology, and international development stories as an independent data journalist.
"We are what we repeatedly do. Excellence, then, is not an act, but a habit." — Aristotle